Sunrise Mart

Interesting place for perusing Japanese package design — to a reggae soundtrack, on a recent visit — while pondering such curiousities as Meiji brand Chelsea yogurt scotch (50 g.; $1.29). Think of lemon yogurt in hard-candy form.

A previous visit to the East Village location offered up Calpico brand lychee drink (200 ml.; 59 cents) from a drippy sippy pack. I like lychee, even (or because?) it brings pineapple Live Savers to mind, but this uncarbonated drink tasted especially unnatural. Okazaki brand coffee jelly (three 100 g. containers; $1.99) conjured up my first taste of coffee soda at Rocky's, in my undergrad days. It was paired with those little containers of non-dairy creamer, but like my coffee, I take my jelly black.

Sunrise Mart
494 Broome St. (near West Broadway)
(One of two locations)
212-219-0033