The outer package, labeled "soybean pudding," put it much more appealingly.
It's also called hot taho, dofu fa, and soy custard. But by any name, when prepared this Chinese-made Mount Elephant brand instant mix (eight packets, 256 g. total, $1.99) couldn't hold a candle to my favorite ready-made rendition.
On other occasions: DeDe brand basil seed drink with honey (280 ml., $1) is a drink for sipping, slowly, while you roll the little black seeds around in your mouth Each seed is nestled in a clear, gelatinous layer; when chewed on, they have a vaguely plantlike taste, though I'd never guess basil. The honey comes through well enough. Lufo brand pure coconut water (310 ml., $1) was just that; when the coconuts aren't the sweetest, a little added sugar would be in order.
There's also a sizable refrigerated selection of produce, featuring the likes of rau ram and banana "flowers," and a small kitchenware section in back. Though the awning mentions "sandwiches," however, I've never seen sign of any banh mi.
Steven's Market Cho Saigon
254 Newark Ave. (at 2nd St.), Jersey City
201-610-0759
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