Gold Medal Flour

You can just make out the name "Washburn's," a reference to the manufacturer, if you click on the photo (for a better view) and look above "Gold." The script lettering at the very top is the truncated version of the flour's long-running slogan, "Eventually — Why Not Now?" That ad campaign gave up the ghost the early 1950s, which makes this painted sign at least a half-century old; eventually it will vanish entirely, but not just now.

Gold Medal Flour
Surviving signage near the northeast corner of Delancey and Eldridge streets