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Not angling for the Hispanic market, I take it. (See also the apocryphal misadventures of the marketing for the Chevy Nova.) Nada, I learn, is a ward of the Japanese city of Kobe. But I haven't visited the restaurant; wisecracks aside, about it I know nada.
Nada-Sushi
135 East 50th St.
(Third-Lexington Aves.)
212-838-2537
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That place has been around forever! I ate there once in the late 70's when I used to work in the area, but our preference was Takezushi, which at that time was at 11 E. 48th street. Both of these were among the first really serious sushi places in the city.
Posted by: Christine | November 09, 2009 at 12:16 PM