The word refers to the oblong shape, explained a customer, and describes both a meat and a sweet; he didn't speak enough English to provide a fuller translation. I haven't sliced into Baruir's sausage (try, though, the sujok at Tanoreen). The confection, which appears in various forms from the Levant to the Black Sea, is prepared by threading walnuts on a string and dipping them in thickened grape must. Commercial versions often suffer from oversweetening, but Baruir's counterwoman rightly noted that their soujuck ($10.90 per pound) isn't so sugary. The nuts are substantial, too.
Previously: Some Armenian preserves are spreadable, but more often than not the fruit floats freely in syrup. I'd hoped that the crinkle-cut rinds in Ararat brand watermelon preserves (1 lb.; $2.99) would be peers of the pickled watermelon from Grey Mouse Farms, but the sickly sweet syrup obliterated all other flavor. From the small selection of baked goods at the counter, a cheese pastry ($1, though surely more nowadays) was well-supplied with creamy filling.
40-07 Queens Blvd. (40th-41st Sts.), Sunnyside, Queens