Is this an effort to commercialize esquites? I might have expected to see this poster on Roosevelt Ave. or in Sunset Park rather than in Sunnyside, whose Mexican community is comparatively small. The CupItFood website, however, indicates broader ambitions: Corn in Cup recipes include "original, Southern, Mumbai, East/West, Roma, Moroccan, West Indies, and Parisienne," and the company also markets products named Potato in Cup, PotaCorn, and Waffle in Cup.
I was hurrying to an appointment and couldn't stop to investigate. If you try Corn in Cup before I do, please post a comment for your fellow readers.
"Corn in Cup"
40th St. south of Queens Blvd., Sunnyside, Queens