Wendy's was born in the late 1960s, a generation after this painted sign summoned customers next door. That neighboring business reportedly gave up the ghost in 1951, and its sign has been fading ever since — to the relief of the square-burger folks, you'd imagine. Today, when confronted with Wendy's bright staccato signage, it's less likely you'll take notice of "Eickelberg funeral directors."
Here's a similar spectral ad, downtown.
Surviving signage for Eickelberg funeral directors
Next door to Wendy's
938 Eighth Ave. (55th-56th Sts.)