A rebus requires no foreign-language skills. Here, the Chinese character for "chicken" is replaced by an appropriate image; it's simple to puzzle out KFW's stock in trade. Though those first two characters can be understood as "phoenix," we would imagine that the product line is limited to non-mythological fowl.
See also "I have a nose for pig's feet."
Kam Fung Wong Chicken Market
4008 Third Ave. (40th-41st Sts.), Sunset Park, Brooklyn