This sister operation to the celebrated Beiler's Bakery — home of sticky buns and shoo-fly pie, across the aisle — is little more than a year old. Over the year the Beiler (Bye-lur) family had routinely fried doughnuts for special events, notably for the annual Pennsylvania Dutch Festival at Reading Terminal Market. Bowing to popular demand, nowadays the family turns them out five days a week. (Such accommodation goes only so far; like the Philadelphia market's other Amish vendors, Beiler's is closed on Sunday and Monday.)
The hands-on production process, in plain sight of waiting customers, is a big part of the Beiler's appeal; in the first photo, a worker stamps out doughnut blanks with a roller. To be sure, the price — which almost seems to belong to another era — is very appealing, too. The going rate for any of twoscore varieties, like harvest apple (shown), is a thrifty 95 cents.
51 North 12th St. (Filbert-Arch Sts., inside Reading Terminal Market), Philadelphia
Closed Sunday and Monday