Two copies of a familiar faded ad appear here, stacked one atop the other. In various type sizes and styles, each reads:
Why not now?
According to the photographer of a more elaborate version, in which a clown dangles a string to a kitten, the company employed this ad campaign from 1907 through the early 1950s.
Gold Medal Flour
Surviving signage on Nostrand ave. near the northwest corner with Jefferson Ave., Bedford-Stuyvesant, Brooklyn