Sputnik was raised into orbit in October 1957; this Indonesian brand of seaweed-based gelatin powder took off in 1958. Rarely can one date a decades-old logo so precisely based on its appearance alone (in truth there are several variations, but all recognizably from the same era). Occasionally such logos are relaunched; more often they're scrapped. During the past 50-some years, however, the Satelit logo seems to have come full circle — from timely, to tired, to retro-chic. Satelit vanilla agar-agar powder (7 g., $1).
More from the annals of overseas package design: Below, a jar of Parrot brand bumbu buah pedas, or spicy fruit seasoning (150 g., $1.90) blends black pepper, white pepper, chili, and salt. The label, printed in Indonesian, Chinese, and English, also features a two-panel illustration of its use, though I can't fathom to what end. In any language, what could be more self-evident than "season food, eat food"?
In addition to imported and domestic packaged goods, this Indonesian grocery — affiliated with nearby Java Village — stocks an intriguing selection of locally prepared items. One of the most portable is a dense, not-too-sweet square of rice imbued with brown sugar ($2). No instructions necessary.
85-12 Queens Blvd. (Grand Ave.-Van Loon St.), Elmhurst, Queens