Madd fruit grows on a shrubby tree native to West Africa. Slicing off the top of the fruit reveals a compacted mass that, in a Senegalese market, might be spooned out on the spot; the thin layer of pulp is sucked off the comparatively large seeds, which are discarded. The label on this jar of Zena brand preserves (270 g., $6) made a similar serving suggestion. Though sugar has been added during the production process, the tangy flavor is more sour than sweet.
The two photos at bottom show a common progression, over three years, in the appearance of a market that seems to be doing well for itself. In 2011, the awning was a simple orange-and-white; with green, these are the national colors of the Ivory Coast. By 2014, a more-elaborate awning had been installed; it better follows the contours of the building, and in full color it illustrates many of the market's staple products.
Ivoire African Market
1339 Prospect Ave. (at East 169th St.), Morrisania, Bronx