"Breakfast at Bickford's" was a tradition, or at the least a dependable fallback, for many New Yorkers during the middle of the last century. These quick-service food shops — under the same ownership, they also went by other names in the Northeast and in the Miami and San Francisco areas — fell into decline during the 1960s and, in New York, disappeared entirely during the 1980s.
The signage seen here was reportedly uncovered in 2000, when a deteriorating metal facade was taken down outside another vanishing breed of New York business, the adult entertainment center.
Surviving signage at 488 Eighth Ave. (34th-35th Sts.), Manhattan