The Pepsi privilege sign is a holdover from an older business. How old? The hand-lettered name Towne Deli (that is, "Towne" with an "e") concludes with a period — a bygone flourish that must have been in fashion within the memory of the owner, or perhaps the sign painter. The newer, more naively hand-lettered sign (for "Town" without the "e") also has a flourish of its own: The two small Chinese characters at the far right, "cheng he," mean "honest."
Town Gift & Grocery
607 Frank E. Rodgers Blvd. North (Scott-Mobus Pl.-Davis St.), Harrison, New Jersey