This ghostly advertisement depicts a kitchen appliance famously promoted by Rex Cole. It dates from sometime between 1927, when General Electric introduced the monitor-top model, and the early 1930s; the company introduced a flat-top fridge, which concealed the compressor within the cabinet, in 1933.
The final photo, in which the GE ad appears at far right, features Rack 'N Roll, offering billiards and ice cream both.
General Electric monitor-top refrigerator
Surviving signage on Broadway between Main and Hoover Aves., Passaic, New Jersey