Wheat paste and other wet adhesives are out, self-sticking posters are in. The technology that helps determine what ads run where, especially when two half-sized posters fill a full-sized frame, undoubtedly has also improved over the years, but it can't do away with the need for good judgment. Shown: a call for donations to City Harvest, which reminds us how many New Yorkers face hunger, and a pitch for BuzzBallz, ready-to-drink cocktails in pop-top containers.
Poorly paired subway ads
Prospect Lefferts Gardens, Brooklyn