"Breweries" caught my eye, but only after several years. In April 2010, when I first photographed this overlapping set of signs for a custom supplier of pipe and fittings, it was difficult enough just to make out the company name. Appliquéd artwork and spray-painted tags have since added to the visual hubbub. On a recent return visit, I saw this building in a different light, literally.
It's fascinating to imagine a time, a century ago, when many breweries were opening and expanding nearby. So many, in fact, that they would be called out in business-to-business advertising — not only in the papers but also in public, painted signs.
McElraevy & Hauck
Surviving signage at 440 Broadway (at Hewes St.), Williamsburg, Brooklyn