A is not for "apartment house" with a commercial tenant tucked in the prow; A is for "Aztec architecture" enlivened by a chile-pepper apostrophe. As you've guessed, the deli counter focuses on Mexican fare. (A supplemental menu offers Dominican lunch specials, also prepared by an able hand; shards of concon, hidden behind the counter, await those who know to ask.) The edifice of my torta de lengua con todo ($7), a beef tongue sandwich with the works, was demolished in short order.
Andrea's Deli Grocery 1182 West Farms Rd. (at Home St.), Foxhurst, Bronx 718-589-2409
Like a nearby J. Crew Men's Shop, this outlet of sibling brand Madewell has preserved a former tenant's signage to add neighborhood flavor. Indeed, the R&L name is much more prominent than the apparel maker's own. In that regard, Madewell echoes its most famous predecessor at this Meatpacking District location, the French bistro Florent.
Autumn leaves and buffet takeout: red rib tips and golden plaintains atop garlicky green beans (pint container plus a can of soda, $3.75). The food, what little I've tried — I was compelled by the electric sheen of the glazed pork — is notable mainly for quantity at low prices. The photo backdrop was a happy coincidence.
Previously: The signboard man shown below is an audio man, too. Like his colleagues in the touristy districts of Manhattan, he's steering customers from the main drag — in this case Fordham Rd., in the Bronx — to an otherwise obscure place of business down a side street. But rather than shout into the wind for hours at a stretch, he's wearing a small loudspeaker from which a female voice beckons, "Merry Land buffet, all you can eat, check it out," cycling from English to Spanish and back again.
The same message plays from a full-sized speaker outside the storefront, which previously was home to an old-school Chino-Latino joint called Haylemon. The current proprietors are Chinese, too, though on this afternoon their customers were exclusively black and Hispanic. The place was packed.
Merry Land 325 East 149th St (Morris-Courtlandt Aves.), Melrose, Bronx 718-665-6568 511 East 163rd St. (Washington-Third Aves.), Morrisania, Bronx 718-292-3411 2496 Elm Pl. (East Fordham Rd.-East 188th St.), Fordham, Bronx 718-220-8588
In 1902, three Greek-American brothers by the name of Gallanis "launched into the manufacture and retailing of their now celebrated 'Temptation' chocolate" with a small retail shop. Gallanis Bros., as the company was simply known, added a wholesale line in 1912, then commissioned the construction of the factory and warehouse facility shown here, and completed in 1917.
A brief 1924 account in the U.S.-based, Greek-language newspaper Saloniki, later translated with W.P.A. funding, spoke to the growing success of Gallanis Bros. and Temptation Chocolates, yet the company apparently vanished from the public eye by the 1930s.
Temptation Chocolates Surviving signage at 1929 South Halsted St. (West 19th Pl.-South Canalport Ave.), Chicago (From a June 2016 visit)
Traces of two old signs are shown here from a vantage beneath the elevated 7 train line in Long Island City. One, for the long-gone confectioner Ridley's, is rendered in cursive letters on the building face; the other, for a company still in business today, is represented by the large metal armature looming above. It's not the usual rectangle, I'd noticed many times, but until recently I'd given little thought to the odd shape. Before peeking at a period photo of the sign in its prime (you'll need to scroll down a bit), can you supply the missing brand name?
Surviving signage, seen in outline 34-09 Queens Blvd. (seen from the 34th St. side), Long Island City, Queens
The portmanteau "Ceresota" marries the Roman goddess of agriculture, Ceres, to the state where the flour was first milled, Minnesota. Once destined for the likes of pullman loaves, Ceresota now figures in pizza crusts, Polish dumplings, and pierogies, too.
Ceresota Flour makes the best bread Surviving signage, 1903 West 25th St. (opposite Carroll Ave.), Cleveland (From a June 2016 visit)