It's unclear whether J.M. Horton — which was acquired by Borden in the late 1920s — actually operated a business at this location. According to The New York Times, the inscriptions on many of these pediments were intended as advertisements directed at passengers on the Columbus Ave. elevated train. Also known as the Ninth Ave. El, it reportedly stood, at least in part, until the 1950s.
Surviving signage from the J.M. Horton Ice Cream Co.
302 Columbus Ave. (74th-75th Sts.), rooftop level
