For old time's sake, there's nothing like keg beer from a plastic cup (Coors Light; $1, though $2, $3, and $4 cups also crouch inside). I was reminded of an old Bud Light campaign, probably from the 1980s, that played off a fictional competitor called Bimbleman's Lite. Their slogan: "If you want a beer real bad, we've got a real bad beer."
"It's OK to drink on the streets"
Bourbon St., New Orleans