Package offer.
These two surviving painted ads promise Uneeda Biscuits at the same five-cent price, which indicates that they date from the same period, though in an age when prices rose less rapidly than today, that period might span a decade or more. Another way to date them is by the (comparatively) fine print, which you can puzzle out after a closer look, obtained by clicking on the photos. In the oval at upper left of the first photo, the text likely reads "In-Er Seal," a once-novel wax-paper wrapper wedded to each box of Uneeda — the first brand of prepackaged biscuits — that helped keep the product fresh. In the second photo, the text following the price promises that Uneeda is "sold only in packages," a strong selling point when rival brands at the general store might be crumbly, damp, or spoiled at the bottom of a literal cracker barrel.
Surviving signage for Uneeda Biscuit
Lowell, Massachusetts
