Not angling for the Hispanic market, I take it. (See also the apocryphal misadventures of the marketing for the Chevy Nova.) Nada, I learn, is a ward of the Japanese city of Kobe. But I haven't visited the restaurant; wisecracks aside, about it I know nada.
Nada-Sushi
135 East 50th St.
(Third-Lexington Aves.)
212-838-2537