This three-story building — cast iron on the ground floor, brick and stone above — was the site of the namesake wholesale grocery business from 1902 to 1964. It dates from 1887, according to the Landmarks Preservation Commission, "during one of the major phases of development of the district, when produce-related businesses were constructing buildings in the area," though the profession of its original owner is unknown. The taller, paler structure to the left, built for the business partners in 1918, is marked at the roofline by a simple "M-R".
Middendorf & Rohrs Grocers
Surviving signage, 1 Little West 12th St. (Hudson-Greenwich Sts.), Manhattan
