That's a lot of text for a roadside ad. Usually such signs are much more terse, but this one can afford the verbiage because it's directed toward drivers and passengers in a stopped line of traffic. The bottle shape quickly frames the subject; the text, which emphasizes lower sales tax and no bottle deposits, also suggests that a two-minute drive from Staten Island might save you $8 to $10 on both beer and liquor. No telling if that's before, or after, the toll for the Outerbridge Crossing.
Fun fact: That cantilivered span across the Arthur Kill, shown below from a nearby vantage at low tide, was named for the Port Authority's first chairman, Eugenius H. Outerbridge.
Outerbridge Liquors
45 West Pond Rd., Perth Amboy, New Jersey
Sign posted at the corner of Ellis St. with Arthur Kill Rd., Tottenville, Staten Island
