From across the way, this sign is totally hidden by the awning of Hello Deli; it's visible only from up close. Perhaps this older showbiz-themed business premiered sometime in the 1960s. Exactly when, and just how long a run it had before the lights went dark, is unclear.
H/T Jeremiah's Vanishing New York
Preview Sandwich Shop
213 West 53rd St. (Broadway-Eighth Ave.), Manhattan
212-489-7832
