Traces of two old signs are shown here from a vantage beneath the elevated 7 train line in Long Island City. One, for the long-gone confectioner Ridley's, is rendered in cursive letters on the building face; the other, for a company still in business today, is represented by the large metal armature looming above. It's not the usual rectangle, I'd noticed many times, but until recently I'd given little thought to the odd shape. Before peeking at a period photo of the sign in its prime (you'll need to scroll down a bit), can you supply the missing brand name?
Surviving signage, seen in outline
34-09 Queens Blvd. (seen from the 34th St. side), Long Island City, Queens
