Even in closeup, this weathered advertisement is difficult to read (click on photos to enlarge). At least one additional painted layer is evident; for example, the word "millions" appears directly below "beer." Judging by the partially legible DElaware telephone exchange, the best-preserved layer of this old sign probably predates the formation of the old American Football League, in 1960, let alone the Super Bowl.
Beer
Surviving signage on the west-facing outside wall of World Boxing Gym
29 Division St. (7th-8th Sts.), Jersey City
