Reflexively, when I made my order, I referred to the rice rolls as "cheong fun." At this new shop, however, they're branded as "Hak rolls" — named for the Hakka people who emigrated to Taiwan from Guangdong and surrounding regions of southern China — and packaged accordingly.
By some accounts the young proprietors of Hak Box were given the recipe by the former owners of New Southwind, a beloved coffee shop that did business nearby more than a decade ago. The noodle itself, which had been prepared in advance, was rolled as I watched around dried shrimp, "low-sodium Spam," and scallion. Served cold (as at Southwind), the result was less like a roll than a log — a chewy, filling, delicious log. Next time I'll make a point to return by morning; early on a weekend afternoon, every other item was sold out.
H/T Kim, @garsleat
Hak Box
88 East Broadway (entrance on Forsyth St.), Manhattan
www.Facebook.com/Hak-Box-NYC-438723786669621
Morning through midafternoon; closed Monday